Tune-Up Your Website

How often do you update the look of your website? A car needs a tune-up every 10,000-12,000 miles. Fashion houses introduce new styles each season.  Whether it’s cars or clothing, some things are updated and others remain the same. 

Website design is the same. There may be mainstays and other parts need to be updated each season. Depending on the business, daily updates may be necessary. 

At a minimum, your website should be updated once a year… at least to update the copyright date at the bottom of your website. This is mostly to build trust with the viewer. This tells the visitor that your business keeps up with the times and cares about details. Also, this helps to protect your rights as the owner of any content, logos, imagery, and anything else that can be found on your site.

So often, there are businesses that come to me and want a complete redesign of their website. And it is because they have not updated their website in years. But if one were to start with a well thought out site design and keep maintaining it with steady updates, this should not necessarily need a complete overhaul. If you have missed 2-3 years of updating, chances are you will need a complete re-design. 

Beyond just updating the copyright year, other reasons to refresh your site are:

 • upgrade technology – security & digital integration

• user experience – speed, functionality & interface

• improve search engine rankings – increase organic website traffic

• content – build trust and increase organic website traffic

• keep up with design trends – build trust

• new brand identity – build trust and recognition            

There are huge benefits of regularly updating your website’s design, content and function. Using the latest technology keeps your website secure and builds trust among users and search engines. It helps to attract new customers, and eventually increase your profits.

If your website is ready for a complete overhaul or just maintenance, contact me and I’d be happy to review your website.