Face It – Your Business Needs A Logo

One of my new year’s resolution is to do what I tell my clients to do: build your email list and promote on all your social media channels. One way to do this is to create a newsletter or blog on your website and share it to your channels. So here I go…

Your business has a name, product and/or service…. and you have clients and you may even have a website. But you don’t have a logo. You need a logo. Why does your business need a logo?

The same reason Amazon, Apple and Nike need a logo, your business needs a logo.

Simply put “Your logo is the face of your business”. It is a symbol or design used to identify a company, organization, service, etc. Businesses with lasting impression and loyalty are branded with a logo. The logo is not your brand though, but the cover of your brand and much more than just an image. Your brand is the entirety of your reputation, product, service, image, style, vibe… including the logo.

The logo is a point of recognition for clients and an important foundation for the branding of your company. It’s often said, Customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services. 

A logo:

• must be appropriate to the business

• must be memorable

• must be uncomplicated in form, so that it can be use in multiple mediums

• concept must be original – differentiate and stand out

If your clients do not know you nor your business yet, your logo will help you connect with your clients and convey to the world what your new business is about. And if your clients do know your business, a logo helps to reassure them of your authenticity and give referrals to their contacts through multiple channels.

So, why do we need a logo? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience – it helps you grow your business.

Invest in your logo and it will bring you the customers your business deserves. You want your logo to explain who you are and what you do, why you do it, and how you do it.

Any successful business plan will include the creation of a strong logo through consistent branding. With proper branding in place, you will be able to execute your business strategy and ultimately boost profitability.

Build your brand with a logo.